About SOHO Marketing & Technologies, LLC

If you are not familiar with the term SOHO, you are not alone as it is often associated with the South of Houston area
in the New York City borough of Manhattan. There are several other uses and we use the term because it is also an
acronym for the Small Office / Home Office business which is 20 employees or less.

SOHO Marketing and Technologies was an idea that started because of the increasing number of small offices and home offices. According to the Bureau of Labor Statistics, (they report that), "4.12 million Americans are working from a home office."

Our mission was created because most SOHO businesses do not have enough time to do the marketing they need to do. Another challenge is the allocation of their budget to hire a full-time marketing resource that is mature and has dynamic business experience in sales, direct marketing, and technology. In addition, marketing and technology are merging to drive the need for marketing professionals who know how to leverage their sales, marketing, and technology experience for the bottom line...more sales!

To fulfill our mission for you, SOHO Marketing & Technologies will focus on your sales processes and coordinate marketing services as well as marketing technologies specific to your business development needs. We help your organization to directly improve revenue and we track results to provide you clear visibility regarding the allocation of your marketing budget and the return. We work together to "focus the budget" and maximize your return. You will get results with our pragmatic bottom-line approach.

Anthony Kapalczynski is the owner of SOHO Marketing and Technologies, and his personal background includes 15+ years in sales, marketing, and technology. His background includes work with Fortune 500 companies, medium sized organizations, several small businesses, and a few fast paced start-ups (that became profitable). Many of the organizations he worked for (or with) were leaders in highly competitive industries and in fast-paced regions of the country such as Orange County (CA), Sacramento, Silicon Valley, and Nashville.

Anthony is a lifelong learner of marketing and technology via associations and organizations like the Direct Marketing Association and the Search Engine Marketing Professionals Organization (SEMPO). He is always searching for ways to work smarter and find the "Silver Bullet" that a small business can leverage to outsmart and outmaneuver their competition. Some of that information is posted in the SOHO marketing news page.

Our services are divided into five categories, which are: Marketing & Direct Marketing, Web Sites & eCommerce, Search Engine Marketing (PPC & SEO), eMail & Direct Mail, and Advertising and Media.

Within those categories are services such as: prospecting, lead generation, marketing coordination, and marketing support. In many cases we can serve as a marketing coordinator to be a single point of contact for multiple projects and the management of services.

Some of these services, or terms, may seem unclear, but they are all options to consider. If you are not sure we have a good fit, contact us and we will make sure the meeting is worth your time by offering a one-hour marketing consultation at no charge! We have a "No Spin Guarantee" because we understand that your business needs a bottom line price to contain costs and we quote a flat rate for projects and we provide details of costs of for monthly services so there are no surprises.

If you are not in the Middle Tennessee area, we can facilitate client work via web conference and provide excellent service. It keeps costs low, expertise high, and serves as an example of how marketing and technology are merging to drive the need for business professionals who understand both “worlds” and how to leverage them for the bottom line...more sales! 

Contact us and we will make sure the meeting is worth YOUR time by offering a marketing consultation at no charge! This is limited to only two (new) businesses per month, so act now!

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