SOHO Marketing News

12/24/09 - How Can Social Media Help Small Biz?
Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed.

11/09/09 - Marketing Spending Pays Off for Small Biz
More marketing spending in a downturn can help a company come out ahead when the economy picks up again!

10/22/09 - Why Email Marketing Is Most Popular Form Of Online Lead Generation
New research from Clash-Media shows that email marketing is the most popular form of online lead generation in America!

8/31/09 - Do oversize postcards add value to mailings?
Two points of view regarding this topic, well worth reading.

7/25/09 - SMB Statistics in the US
Excellent compilation of statistics sourced from U.S. Small Business Administration, D&B, NFIB, The Yankee Group.

6/12/09 - Online Marketing Effectiveness
Overview and breakdown of online media and usage. CRITICAL information to determine where to allocate budget!

6/4/09 - Small Business Gets Social
More than 260,000 small businesses in the US and Canada employ social networking tactics!

4/7/09 - What is Social Networking, and Why Should You Care?
Get a comprehensive look into this trend!

3/1/09 - Target Marketing's Third Annual Survey on Direct Response Media Spending
This survey is a result of polling of marketing executives regarding media used for customer acquisition and customer retention. Look at the charts to see the media that provide the best results for customer acquisition as well as the strongestt ROI for customer acquisition.

2/17/09 - eMail Tops Online Ad Budget Change in '09
According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.

12/16/08 - Microsoft adCenter Study Reveals Small Businesses Build Online Presence
Microsoft adCenter study reveals small businesses build online presence, but fail to invest in search marketing. 73 percent surveyed would rather do their taxes than start a search marketing plan.

12/16/08 - eMarketer's Predictions for 2009
Video ad spending to increase by 45% and search marketing spending by 14.9% in 2009.

10/27/08 Build Your Online Business with Opt-In Lists
Great article from small business computing regarding the value of an Opt-In list and how it can help your business to leverage your web site.

6/30/08 - House looks to protect SMBs' interests online
The US House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising industry for small businesses.

6/17/08 - Yesmail Becomes Official Referral Partner of Sender Score Certification Program
Yesmail partnered with Return Path to become a referral partner for their Sender Score Certification program. This means more of the legitimate email will get to your targeted prospects!

2/27/08 - Picking the Right Marketing Media for the Job
What media are you considering for your advertising and marketing needs? There is a variety of marketing media to consider! Check out this article!

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