Search Engine Optimization Services (SEO)

We understand that the SOHO (Small Office / Home Office) business needs every marketing dollar spent to generate a return. Therefore, our overall goal is to get your web site the highest rankings in quality search engines based upon a particular keyword, keywords, or phrases that web users type when they use a search engine.

Search Engine Optimization is a process where an SEO analyst looks at the configuration of your hosting server, the web site architecture, page construction, page content, and other factors to determine what technical and editorial issues could hinder a web site’s organic rankings.

Selecting a provider to develop and manage your search engine optimization needs is an important decision with significant long-term cost implications. You want to know if your investment in search engine optimization will provide a positive return on investment and that is the reason we provide reports; they clearly show the progress.

SEO best practices are the most important aspect of optimizing your site as the wrong optimization tactic can cause your site to be ranked low and/or be categorized as spam and then penalized by the search engines. This is similar to the common situation where valid emails (you send) are tagged as spam and blocked, even though they are legitimate. Best practices are established to help consultants comply with search engine guidelines and keep up the changes to respond accordingly and help their clients. SEO best practices and search engine algorithms work together to provide the best user experience for searchers (your prospects).

Advantages of search engine optimization include:

• Lowest cost per lead compared to all other traditional marketing mediums, even pay per click campaigns
• 80% of web searchers will select and organic listing versus a pay per click ad
• Prospects are in “action mode”:  Searcher is ready to buy or considering a product or service
• Budget control: The only cost is the labor to review, analyze, and make changes to maintain the site
• Targeted traffic: You get to target the right audience to avoid irrelevant traffic. If you sell red widgets, you can optimize your red widgets page so that it will appear in the organic listings when a search engine user types "Buy Red Widgets".
• Visibility: There are excellent reporting tools to see:
  • How many views per day
  • What keywords where visitors are using to find your site
  • Where users are coming from geographically down to the city level
  • What traffic sources are directing them such as search engines or referring sites
    
• Supports pay per click campaigns (PPC): Optimization will increase your pay per click rankings and reduce costs

Contact us to help with your search engine optimization needs. We will make sure the meeting is worth your time by offering a marketing consultation at no charge! This is limited to only two (new) businesses per month, so act now!

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