Pay Per Click (PPC) Management Services

We understand that the SOHO (Small Office / Home Office) business needs every marketing dollar spent to generate a return. Therefore, selecting a provider to develop and manage your pay-per-click (PPC) Campaign is an important decision with significant cost implications. You want to know if your investment in a PPC campaign will provide a positive return on investment.

Pay per click (PPC) campaigns allow a web site to be advertised based upon a particular keyword, keywords, or phrase web users type when they use a search engine.

Using a bidding mechanism, advertisers can choose to have ads appear higher or lower for a keyword and within a specific budget. Bids determine how often and in what position their ads will rank.

Advantages of a managed PPC Campaign include:

• Instant internet advertising: PPC ads appear instantly and you can respond to market demand and /or changes quickly
• Prospects are in “action mode”:  Searcher is ready to buy or considering a product or service.
• Budget control: Specific to a daily level as well as per keyword/phrase that you bid on. This helps to control the total budget.
• Time control: You can choose a specific day and time to show your ad to maximize return.
• Geographic control: You can choose specific states, counties, cities, and even zip codes you want your PPC ads to appear in.
• Targeted traffic: You get to target the right audience to avoid irrelevant traffic. If you sell red widgets, you can select your ad to appear when a search engine user types "Buy Red Widgets".
• Visibility: You can see clearly how search terms are performing and what search terms prospects click on the most.  This is crucial to take corrective action and improve the campaign
• Branding: You can create multiple ads with specific wordings to promote your business and “guide” visitors to the exact web page you want them to see.  For example, service or sales.
• Web site architecture independent: No web site changes (some exceptions for older sites and those that need a higher quality score).
• Ideal solution until your natural search engine rankings appear on the first page of Google, Yahoo, and MSN search engines via search engine optimization.

SOHO Marketing & Technologies Pay Per Click management service is aimed at delivering the maximum ROI for your PPC budget via higher Click Thru Ratios (CTR), lower cost of customer acquisition, and conversions (purchases, sales leads, registrations, and downloads, etc.).

Contact us for your pay per click needs and we will make sure the meeting is worth YOUR time by offering a marketing consultation at no charge! This is limited to only two (new) businesses per month, so act now!

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